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Data, strategy, creativity.We interpret today to build, together, the successful campaigns of tomorrow.
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Cohesion, cultures and ethics. Transparency at all costs and valuable relationships to be created via a custom built team.
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Television

Growing choice of channels, changes in consumer habits and differentiation between targets, interactive and social value of the experience (where «post» and «spot» converge).

Due to all these factors, television audience has become incrementally more multifaceted and segmented. Fluidity and content/device relevance make the audience composition more complex, but also allow, when done with skill, the opportunity to reach better suited targets for each project thanks to multiple touchpoints, devices and interactions.

Digital

Web advertising investments grow by the minute, with continous updates to technologies, methods and formats. Starting from the classic display or video all the way to native and social advertising and programmatic.

The digital evolution touches big data and real time bidding, content enhancement and in the ever more topical role of personal devices (and the smaller screens). In this eventful context full of opportunities, we support you in choosing the best strategy for your project.

Radio

In equilibrium between past and future, radio consumption is diagonal across ages and countries and is divided between new approaches (streaming, podcast) and classic ones, with an evergreen preference towards listening on the go: the peaks of the so.called drive time.

A scenario where global and local context meet specific targets.

Ooh

Out of Home: to be present on territory, creating engagement and a physical touchpoint.

A traditional channel that can be reinvented with contemporary options, where territory itself becomes the multifaceted scene where to present our product (billboards, public transport) via special projects and multi-channel interaction, potentially playing with content localisation.

Cinema

A channel characterized by a strong emotional and visual component, the ideal complement to a succesfull video strategy allowing to act both on a national or local scale, with traditional campaigns or engagement activities in the halls.

The number of spectators is growing as well as the quality of the movies. Both these elements can be used thanks to a curated creativity able to achieve great memorability and viral content.

Stampa

Despite the hardships, towards particular targets periodical and daily press are still bearers of important opportunities for the perfect media mix

By selecting newspapers and editorials based on their content, choosing the correct formats to ensure visual impact and planning diversified ways of presentation (as an example via a special editorial initiative or the online/offline integration) it is possible to amplify the success of a campaign.

Special Projects

Whichever channel we may choose to compose the media mix, we’re always able to create a custom project for your needs through media, content, touchpoints and out of the box ideas.”