We are the independent, media-neutral boutique agency.
We create value through research, technology
and experience —
powered by our people.

We are the independent, media-neutral boutique agency.
We create value through research, technology and experience —
powered by our people.

We Ad's.
Il gruppo

Agencies

omni-channel media agency. The brand that started it all.

Digital-first, omnichannel media agency — the digital brain of the group.

Capabilities

AdTech and MarTech. The innovation lab where research and development take shape.

The name behind our independent network of best in class media agencies.

The media-native barter company, seamlessly integrated within the media group.

We craft the best strategy for you —
with a media-neutral mindset.

Mezzo
lat. mĕdĭu(m).

«substance or material which is used for a particular purpose or in order to produce a particular effect»

Purpose
Anglo-French. purpos(n)

«The purpose of something is the reason for which it is made or done. Synonyms: reason, point, idea, goal...»

We've grown alongside them.
Here are some of our clients

People

Fabrizio Serri
CEO Adtelier Media Group

Alessio Di Bartolo
MD/Partner & CEO Adwise

Loredana La Marca
CFO/Partner

Franco Ercolini
MD/Partner

What we do

Omnichannel Media Strategy
Media Buying
Consumer & Market Research
Media Research & Review
AdTech & MarTech
Location Intelligence
Data strategy & Consulting
Programmatic buying
Performance media

Attribution & Modeling
Social Media
Influencer Marketing
eCommerce &Marketplace
Retail Media
Out of Home & DOOH

Smart media boutique.
People and data-driven